Privacy Policy

This Privacy Policy explains how South Loop Studios ("we", "us", or "our") collects, uses, and protects personal information when you use the Orbit website and our applications, register interest, create an account, and purchase a license.

1. Information We Collect

We collect the following categories of information:

• Identity and contact data (name, email address)
• Profile data (organization name, role, license interest)
• Account data (login credentials and verification codes)
• Purchase data (license type, payment status, and transaction metadata)
• Technical data (IP address, device and browser information, timestamps, and security logs)
• Usage data (how our website, services, and applications are used — see Section 3)

2. How We Use Your Information

We use your information to:

• Provide the website and respond to enquiries
• Register your interest and send product updates and release notifications
• Create and manage accounts, including verification and authentication
• Process purchases and deliver licenses or access
• Provide customer support and resolve issues
• Maintain security, prevent fraud, and protect our services

3. Usage Data and Analytics

We collect usage data to operate, secure, and improve our website, services, and applications. This data is collected using our own in-house system — we do not use a third-party analytics provider, and we never sell or share usage data with third parties for their own purposes under any circumstances.

Website and service usage (essential)

When you use our website and account services, we process operational usage data that is necessary to deliver what you have signed up for — for example, creating and maintaining licences, processing billing and purchases, providing downloads, and keeping our services secure. Because this processing is essential to provide the service, it cannot be switched off while you use our website and account (legal basis: performance of a contract and our legitimate interests).

App usage analytics (optional)

Our applications can share usage analytics that help us understand which features are used and how the apps perform, so we can focus development. This data is anonymous and is not tied to your identity or account. It includes information such as:

• Anonymous feature events (e.g., that a file was imported or an export completed)
• App version, release channel, platform, and operating system version
• Counts and durations (e.g., how many objects, or how long an export took)

We never collect:

• Your name, email address, or licence details
• File names, file paths, or any audio content
• Anything that could identify you or your projects

App usage analytics are optional. You can opt out at any time in the application's privacy settings. Keeping them enabled is entirely your choice — but it genuinely helps us improve the apps, and we are grateful to everyone who leaves it on.

Optional linking to your licence

Separately, and turned off by default, you may choose to link your app usage to your licence — for example, to help us provide support. This is entirely opt-in, and you can withdraw it at any time. We retain usage data only as long as necessary for the purposes described in this policy, and you can request deletion of data linked to you at any time (see Section 9).

4. Legal Bases for Processing (UK/EU)

We process personal data based on one or more of the following legal bases: your consent (e.g., mailing list sign-up), performance of a contract (e.g., account creation and purchases), compliance with legal obligations (e.g., tax and accounting), and our legitimate interests (e.g., maintaining security, preventing fraud, and improving our services).

5. Data Storage and Security

We store and process data in the UK and EU. We implement appropriate technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure, or destruction. Access is restricted to authorized personnel and service providers who need it to perform their roles.

6. Your Rights (UK GDPR/EU GDPR)

You have the following rights, subject to certain conditions and exceptions:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to our processing of your personal data
• Right to Withdraw Consent: Withdraw your consent at any time

7. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, including legal, accounting, or reporting requirements. Account and purchase data is kept for the duration of your account and for a reasonable period thereafter. You may request deletion of your data at any time (see section 9 below).

8. Third-Party Services and Processors

We use trusted service providers to operate our services and process data on our behalf:

• Formspree: form submissions and contact requests
• Stripe: payment processing and fraud prevention
• Cloudflare: security, performance, and bot protection (including Turnstile)

These providers may process data in the UK/EU and are bound by contractual obligations to safeguard your data. We do not share your information with third parties for marketing or commercial purposes.

9. Data Removal Requests

To exercise any of your rights or to request deletion of your data, please contact:

10. Cookies and Similar Technologies

We do not use advertising cookies. Cloudflare and Stripe may set or access cookies or similar technologies that are necessary for security, fraud prevention, and payment processing. If we add analytics or marketing tools in the future, we will update this policy accordingly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

12. Contact Information

If you have any questions about this Privacy Policy, please contact us:

13. Legal Disclaimer

Orbit is an independent software application developed by South Loop Studios. Orbit Spatial is a registered trademark of South Loop Studios Limited. Orbit is not affiliated with, endorsed by, or sponsored by any third-party renderer or DAW manufacturer. All trademarks mentioned are the property of their respective owners.